Case Study 1
CLIENT:
Male author of a self-published spiritual book about the Soul's ascension journey.
PROBLEM:
He has been struggling to make sales.
ALLEN'S SOLUTION:
Allen's Foundation Analysis confirms that writing and selling this book is on this man's highest path, and that it fits with his wealth profile as a Creator, is aligned with his Coherence-Based Terrain (Spiral), and is supported by his Gene Keys prime gifts.
Allen's Strategic Analysis finds that:
Allen's Strategic Analysis finds that:
- the target audience for the book is women in their thirties;
- the audience is global;
- certain words will resonate with this audience better than others, and these are identified for the title, book cover and promotional material;
- the best form of distribution for the book would be selling it both online as a Kindle book and offline as a "print-on-demand" book;
- the best form of promotion for this author would be appearances on targeted spiritual online radio stations across the globe, as well as brandscaping partnerships with mind/body/spirit Expos.
Case Study 2
CLIENT:
Film Producer wanting to produce a documentary about alternative economic approaches in Europe.
PROBLEM:
She cannot get any traction on the project, raise the money, or find the right team to make the film.
ALLEN'S SOLUTION:
Allen's Foundation Analysis discovered that making this particular documentary is NOT on this woman's highest path, although film producing is definitely her life purpose and is supported by her Wealth Profile as a Dealmaker. The session uncovers that the producer is at the Connection-Based Terrain (Circle), that her Gene Key Prime Gifts also relate to the natural world and that she is passionate about the Amazon rainforest. Her high 'Relationship To Change' metric indicated that she would be able to change course easily.
The session reveals that her highest project at this time, with most likelihood of financial success, is to put her energy into producing an animated short film educating people about the Amazon rainforest. She is elated about this!
Allen's Strategic Analysis finds that:
The session reveals that her highest project at this time, with most likelihood of financial success, is to put her energy into producing an animated short film educating people about the Amazon rainforest. She is elated about this!
Allen's Strategic Analysis finds that:
- the target audience for the short film is teenagers in South American schools;
- the appropriate team will be found locally in Brazil;
- the money will most easily be raised by crowdfunding the project on Indiegogo;
- the short film should be primarily distributed by DVD, and secondary by pay-per-view online.
Case Study 3
CLIENT:
Conference company wanting to run a 3 day world-changing conference in the USA about environmental, social justice and spiritual issues.
PROBLEM:
Not sure the best way to promote the conference.
ALLEN'S SOLUTION:
Allen's Foundation Analyses done for both of the two directors of this company confirm that running this conference is on both of their highest paths and is also on the highest path of the company. The session confirms that the two directors are well suited to work together by their complimentary Wealth profiles, Gene Keys Prime gifts and by the coherence of their Reflection-Based Terrains (Diamond).
Allen's Strategic Analysis finds that:
Allen's Strategic Analysis finds that:
- the conference should focus more on social justice issues than environmental or spiritual issues;
- the target audience is social justice activists in their twenties, mostly male;
- the conference should be held in San Francisco, California;
- the conference should run for two days, not three;
- there should be 6 speakers for the conference, who Allen also helped select;
- promotions should be mainly via social media and targeting activist blogs and YouTube channels.